What is an Auto-Responder?
(Photo credit: mcw026)
An auto-responder is an optional facility opted by businesses to get the names and email addresses of the customers. This system is a part of the customer relationship management system. Once information is collected, the auto-responder can be used to automatically shoot out emails to all customers at one go and intimate them about any important events, updates, offers, sales, discounts etc. This is a win-win situation for both the business and the customer because, for the business, it is an easy way to shoot out hundreds of emails in a very rapid pace and reach out to a wider base. For the customer, this is a very good way to be updated about all the latest happenings in the business and get attracted to the offers provided. An attracted customer automatically approaches the business to buy something and this has a direct impact on the sales.
Benefits of Auto-Responders
These are effective tools of a customer relationship management system, as the business can use these opt-in boxes to reach out to a wider customer base and make its presence felt to a larger audience. All the customers who have opted for this system then get emails from the business. These emails can be about any promotional campaigns, advertisements for new products, newsletters. These auto-responder systems help largely for reaching out to more people, as the mailing list is large and varied.
In addition to this, businesses can merge their lists and make their customers more flexible, thereby reaching to a varied list of people. Some of the CRM systems have auto-responders that charge a nominal fee as the initial subscription thereby resulting in a good source of income for businesses. When a business chooses a vendor for purchasing the auto-responder techniques it should be very careful to choose the right vendor. There are high chances for businesses to get attracted by the free offers given by the vendors; however, these can deter the reputation of the business rather than doing any good for it.
These auto-responder systems are easy ways for businesses to reach out to customers on a daily basis. For a business to be successful, it is important for it to maintain a regular and healthy relationship with the customers. Once the customers are regularly contacted by the business and get intimated about the various products, services and offers that the business has to offer, these frequent mails make the customers feel important and respected.
In addition, it helps the customer to know about the developments in the business right from the comfort of their home. A customer relationship management system (oras my Finnish colleagues use to say – webCRM asiakkuudenhallintajrjestelm)with an auto-responder system is being purchased by most of the small businesses today, because they need to connect with a wider audience in order to achieve success that is continuous and consistent. These systems can be purchased from reliable vendors at a nominal fee so that the business enjoys the benefits of a professional service. Emails can be sent out to hundreds of customers within minutes and there is no greater way of marketing.
August Karlsen:What do you think about this to hundreds of customers system and its use with a customer relationship management system like http://www.webcrm.com/for example? Discuss with your friends on social networking sites and revert with your suggestions. We are waiting to hear from you.
