It’s no secret that success on the internet is crucial for a business of any size looking to make a splash in today’s crowded marketplace. The web represents the largest pool of potential customers and clients in history. With a quality website and consistent action on the major social networks you can literally reach millions of people, even with a marketing budget that’s a tiny fraction of your competitors. But all of that opportunity will go squandered if you cannot figure out a way to separate your brand from the pack. Attention spans might be at an all time low, and you won’t have very long at all to make that first impression. A quality infographic campaign could be just what the doctor ordered. Here are just some of the ways infographics can impact your SEO and web traffic.
First and foremost, infographics are a unique and powerful way to communicate with your customers. There are few things worse than a website packed with text. Multimedia is the way to go in the online space, and infographics put text, images and brands together better than almost any other promotional asset. The information you include is made simple to understand by its connection with strong visuals, giving you the chance to connect with a much larger audience of varying ages. It’s quick and easy to digest. Both things will help keep people on your website, and see them coming back for more.
Infographics are a crucial tool for increasing traffic to any site. Remember, a good infographic can easily go viral. You’ll publish it and promote it with all the resources at your disposal, but once other publishers catch on it will expand farther and wider than you would ever be able to take it on your own. Any time it is placed on another site you’ll get that referral traffic. This can literally help your website grow exponentially. It doesn’t take that long, and you never know which infographic will be the one that catches fire.
SEO is all about making it easy for people to find your brand. You work to rank higher for certain key search terms, with the hopes that once these potential customers see your site on the first page of results they’ll take a chance and check it out. But infographics actually directly improve your search engine rankings. Design something unique and attractive and you’ll draw all sorts of links. The more places it is shared, the more links you’ll see. But even more importantly, you’ll start to get reader interactions. As people share your infographic on their social media sites, reader comments will expand as well. And the search engines definitely grab on to these social signals when ranking the quality of a site. The more people you’ve got talking about your infographic and the more places that publish it, the quicker you’ll rocket to the top of those search rankings.
Probably the best side effect of a strong infographic campaign is increased brand loyalty. Anyone who has attempted to promote a new site online knows what sort of uphill battle that can be. How do you distinguish your offerings from all the similar ones out there? Posting interactive infographics is an excellent approach. When people share your work without your prodding, it’s creating trust in your brand and loyalty to your company over the competition. If you can get any sort of media coverage that will only help. The first time one of your infographics shows up on a credible, trusted website, the impact to your web traffic and SEO efforts will be off the charts.